How we turn data into actionable information

To thrive in today's environment, organisations must continually innovate to differentiate themselves, seek ways to grow revenue and market share, reduce costs, retain existing customers and attain new ones, and become faster and leaner.


Everyone has data, the key is figuring out what pieces will improve your learning and decision making.


The world is changing faster than at any time in human history, use data analytics to stay ahead.


Use data to test new ideas, learn and iterate faster.

Our Process

Understanding of project objectives

Determine the project objectives and related questions. Determine the measure of success. Success may be measured by reducing lost customers by x percent or simply by achieving a better understanding of the customer base. Produce a project plan.

In-depth data comprehension

The data understanding phase involves four steps, including the collection of initial data, the description of data, the exploration of data, and the verification of data quality.

Data Preparation

The data preparation phase covers all activities to construct the final data set. The five steps in data preparation are the selection of data, the cleansing of data, the construction of data, the integration of data, and the formatting of data.

Model building

Various modeling techniques are selected and applied and their parameters are calibrated to optimal values. Modeling steps include the selection of the modeling technique, the generation of test design, the creation of models, and the assessment of models.

Model Evaluation

A thorough assessment of the model in achieving the business objectives. The key steps are the evaluation of results, the process review, and the determination of next steps.


Model creation is generally not the end of the project. The knowledge gained must be organised and presented in a way that produces actionable insights. The key steps here are plan deployment, plan monitoring and maintenance, the production of the final report, and review of the project.


Get in Touch

Talk to us about your data project

Find us at the office

Number 10 San Remo Court,5 Elma Road,Rondebosch,7700, Cape Town

Give us a ring

Brenda Mehlo
+27 78 156 9133

Contact Us